Kid Castle Recruitment is an international division of Kid Castle Corporation, an English Educational company with over 400 branches in China and Taiwan. Their aim is to recruit and place TEFL English teachers within their franchise.
During the initial planning there were two key areas that were identified as critical for the websites success. Number one was the legitimicy of the website, with all the bad press from Teacher recruiting in China the site needed feel trustworthy and legitimate. Number two was the application process and to create a smooth and easy user experience for applicants to apply.